The Onyx Agency is a Los Angeles-based brand partnerships and cultural strategy firm operating at the intersection of entertainment, talent, and consumer brands. We advise and execute partnerships for companies seeking meaningful relevance across digital culture, celebrity, and creator ecosystems.
Our work spans influencer partnerships, celebrity collaborations, podcast integrations, experiential campaigns, and strategic talent alignment across wellness, CPG, gaming, beauty, fintech, and entertainment. Clients include AG1, PrizePicks, BetterHelp, Chomps, PATH Water, Poppi, Thorne, and JSHealth.
The Onyx specializes in pairing brands with culturally influential talent, from globally recognized entertainers and athletes to category-defining creators, experts, and media personalities. We structure campaigns across Instagram, TikTok, YouTube, podcasts, live activations, and paid media with a focus on audience resonance, brand positioning, and long-term commercial value.